We Make Your Ads, Landing Pages, and Emails Convert 30% Better
West Egg is an email marketing agency that specializes in personalization. It's our unfair advantage — and it's why our clients see results most agencies can't explain.
The Problem
We Solve
Every Brand's
#1 Email Marketing Problem
You have a big list. You're already sending email. Things are working.
But here's what's also true: your most ready-to-buy customer is getting the same email as someone who just found you yesterday. Your best customer is seeing the same offer as someone who's never bought anything. Your landing pages are saying the same thing to everyone who clicks your ads — while acquisition costs keep rising and the competition in the inbox and the social feed keeps getting louder.
Every day that continues, you're leaving money on the table.
The brands that win in that environment aren't the ones spending more. They're the ones whose messaging is more relevant. To every buyer. Automatically.
That's what personalization actually is — not a tactic, not a campaign, not a one-time project. It's 1:1 marketing at scale. Every subscriber on a journey tailored specifically to them. Every ad sending someone to a page that speaks directly to their situation. Every email feeling like it was written just for them.
It's an unfair advantage. And it's exactly what we build.
What We Do
10 Ways We
Increase Your
Revenue
We implement personalization across every point where your business converts — ads, landing pages, email sequences, and on-site experiences. Here's exactly what that looks like.
01
Ad-to-Page Matching
Most landing pages ignore the ad that sent someone there. We fix that. We map the exact angles, hooks, and audience intent from your ads directly onto your landing pages — so the message someone sees in their feed is the same message they land on. No disconnect, no friction, no wasted click. Same ad spend. Higher ROAS.
- Dynamic headlines that mirror your ad copy
- Offer framing matched to ad audience segment
- One page, infinite variations — no duplicate pages
02
Survey & Segmentation Funnels
Most brands are guessing who's on their list. We fix that. We build micro-survey flows that ask your subscribers the questions that matter — what they're struggling with, what they're looking for, what they're ready to buy. The result is x-ray vision into your audience. You know exactly who's on your list, why they're there, and what it will take to convert them. That data becomes the engine that drives every personalized experience we build.
- Short, high-completion survey flows
- Declared intent captured at opt-in
- Tags and segments synced to your ESP automatically
03
Email Sequence Personalization
Your welcome sequences, lifecycle flows, and sales emails adapt based on what each subscriber has told you — their goals, their situation, their objections. The right message gets to the right person automatically.
- Different subscribers routed into different sequences based on who they are
- Dynamic body copy and offers based on declared intent and behavior
- Objection handling tailored to each buyer type
04
Sales Page & Landing Page Personalization
Your sales pages stop trying to speak to everyone at once. Headlines, proof, offer framing, and CTAs adapt to who's reading — whether they came from an ad, an email, or organic search.
- Segment-aware headlines and subheads
- Relevant testimonials surfaced per audience
- CTA copy matched to buyer stage
05
Quiz & Assessment Funnels
We build interactive quiz funnels that do two things at once: they convert visitors into leads, and they immediately segment those leads based on their answers. By the time someone opts in, you already know exactly who they are and what they need.
- Branded quiz flows that feel like an experience, not a form
- Results pages personalized to each quiz outcome
- Answers synced directly to your ESP as tags and custom fields
06
Smart List Growth
We make your opt-in forms intelligent. They adapt to match the content someone is reading, showing them the most relevant lead magnet instead of a generic one-size-fits-all offer.
- Forms that change based on page topic or traffic source
- Personalized CTAs and popups per audience segment
- Returning subscriber recognition — no asking twice
- On-site widgets and toaster popups that show the right opt-in offer to the right visitor — so new leads are captured with the right hook from the start
07
Lifecycle & Retention Personalization
We build personalization into your entire customer lifecycle — not just acquisition. Upsells, cross-sells, winback, and loyalty sequences that adapt to purchase history and behavior.
- Post-purchase sequences tailored to what they bought
- Upsells surfaced based on customer profile
- Winback campaigns personalized to lapsed segment
- On-site toaster widgets that surface the right next offer to existing subscribers based on what they've already bought and where they are in the lifecycle
- Higher LTV because customers feel understood, not marketed at
08
Behavioral Intelligence & Scoring
You can't improve what you can't see. We give you complete visibility into how your subscribers and visitors behave — what they read, what they click, what they ignore, and what they tell you in their own words. RightMessage's analytics track performance across every survey, flow, and offer — and even analyze open-ended responses to surface patterns in how your audience talks about their problems. The result is an audience intelligence layer that makes every future campaign sharper.
- Lead scoring based on pages visited and actions taken
- Behavior-based segment triggers in your ESP
- Full analytics across every survey, flow, and offer — so you always know what's working
- Open-ended response analysis that surfaces the exact language your audience uses to describe their problems
- Clear visibility: who's on your list, what they want, and what converts
09
CRM & ESP Integration
We connect everything into one unified system that runs itself. RightMessage syncs bi-directionally with your email platform — pulling in custom fields and data to personalize your site, and pushing visitor behavior and survey responses back to enrich your automations. No manual tagging. No fragile workarounds. No pile of disconnected tools to manage. Once it's built, the whole system runs automatically — so every new subscriber gets a personalized experience from day one, and your revenue gains keep compounding over time.
- Bi-directional sync between your site and ESP — custom fields, behaviors, and responses all connected
- Automated triggers that fire the right sequence the moment someone qualifies
- Easy to manage — one clean system instead of a dozen fragmented experiments
- Works with Klaviyo, Kit, ActiveCampaign, HubSpot, and 80+ platforms via RightMessage
- Set it up once, and it keeps getting smarter — compounding results over time
10
Personalized Product Launches
Most launches blast the same sequence to everyone. We build launches that adapt. Whether someone is brand new to what you do or a seasoned buyer who's seen it all before — they get messaging that meets them exactly where they are. Different angle. Different framing. Different reason to act. The result is a launch that converts across every segment of your list — not just the most obvious buyers — without needing to generate a single extra lead.
- Messaging adapts to where each subscriber is in their journey — beginner, intermediate, or advanced
- Squeeze pages, email sequences, and sales pages all personalized to buyer maturity and identity
- More revenue from the same launch list — without increasing ad spend or traffic
- Works for courses, coaching, digital products, SaaS, and e-commerce
"We saw a 6x increase in sales from returning customers in our first ten days of implementation. It's been a gamechanger."
Josh Schwab — Dirty Dog Farm
The Process
Simple.
Structured.
Proven.
Free Audit
We do a free review of your emails, landing pages, and ad campaigns and find at least 10 specific places where personalization would increase your conversions and revenue. A free audit that pays for itself before you invest a dollar.
Strategy & Roadmap
We design your segmentation model and deliver a fully detailed, actionable personalization roadmap — covering exactly what to build, where to deploy it, how to prioritize it, and how to measure success. No vague strategy decks. Every finding is tied to a concrete next step. At this point, you can hand it to your internal team or have us implement it for you.
Implementation
We handle everything. Strategy is locked in, now we build — connecting RightMessage to your stack, configuring your personalization logic, and deploying it across your emails, landing pages, and ad campaigns. Most internal teams would spend months getting up to speed on this, burning expensive developer hours and pulling your best people off revenue-generating work in the process. We've already done it dozens of times. Your team doesn't have to become experts overnight — you get a faster result, a cleaner build, and a fraction of the cost of figuring it out in-house. And every change we make is measurable and tied directly to revenue, so you always know exactly what it's producing.
Who This Is For
The Right
Fit
This is a strong fit if you…
- Already have a meaningful email list and send consistently
- Are running paid traffic and want higher ROAS from the same spend
- Serve multiple audiences, offers, or lifecycle stages
- Know you're leaving conversion on the table but aren't sure where
- Have an internal team that's good — but stretched thin
- Want a system that drives real revenue, not a series of one-off experiments
This is probably not a fit if you…
- Are still building your email list from scratch
- Want to "test the waters" without real commitment
- Are looking for a magic bullet, not a system
- See marketing as a cost rather than an investment
A Free Audit That
Pays for Itself Before
You Invest a Dollar
We'll review your emails, landing pages, and ad campaigns and find at least 10 specific opportunities to increase your conversions and revenue — at no cost.
Get Your Free Audit →